Importance Domain Length?

Domain Length

I personally think the long or short domain is not a problem , in the selection of the domain .

But seen from a great website website with quality content of its course they use more than 6-7 letters for the domain to which they apply .

So I tried looking into search engine Bing , AOL , and Google about the importance of length domain .

The result that I can be very surprising , there are several websites that interests me

Example :

The first website is Gaebler,

According to an article summarized by Gaebler website domain is Are Length domain a problem ?

And the conclusion in the can are Yes , more than 1,000.000 popular websites using the domain length - average with 10 character more

For more details please read the article I present from about

Does Domain Lenght Matter?

Does Domain Length Matter?

Conventional wisdom has it that a short, memorable domain is essential for website success. We analyze domain name lengths for the most popular websites. The results of our domain length research may surprise you!

Do you have to have a short domain name to be among the most popular websites on the Web? We took the most popular sites on the Web and did a little analysis for you. This is based on the top 1,000,000 websites as defined by Alexa, as reported on a random day in Q1 2009.

On an important note, be aware that we define website domain length to be the number of characters before the first dot. So, for example, has a domain length of 7, has a domain length of 5, has a domain length of 6.

There are some problems with this way of defining domain length, but with a dataset of 1,000,000 sites, it seems that the imperfections in the methodology are not material. Feel free to crunch the numbers yourself and see if you get different results.

OK, time to cut to the chase. Here are some key findings for our analysis on website domain length.

Domain Lengths for the Most Popular Websites in the World

It appears that size does matter when it comes to doing well on the Web.

Length Of Domain

Based on the data below, the most popular websites – those in the Top 50 Websites List – have approximately 6 characters in their domain name. However, as you get to the "less popular" domains in the Top 1,000,000 Most Popular Websites List, the average length gets progressively longer. For the entire million, the average length is approximately 10 characters.

  • Top 5 Most Popular Websites

    Average domain length = 6.0

  • Top 10 Most Popular Websites

    Average domain length = 6.1

  • Top 25 Most Popular Websites

    Average domain length = 6.0

  • Top 50 Most Popular Websites

    Average domain length = 6.0

  • Top 100 Most Popular Websites

    Average domain length = 6.2

  • Top 250 Most Popular Websites

    Average domain length = 6.4

  • Top 500 Most Popular Websites

    Average domain length = 6.8

  • Top 1.000 Most Popular Websites

    Average domain length = 7.0

  • Top 5.000 Most Popular Websites

    Average domain length = 7.7

  • Top 10,000 Most Popular Websites

    Average domain length = 8.0

  • Top 25.000 Most Popular Websites

    Average domain length = 8.4

  • Top 50,000 Most Popular Websites

    Average domain length = 8.7

  • Top 100,000 Most Popular Websites

    Average domain length = 9.1

  • Top 250,000 Most Popular Websites

    Average domain length = 9.5

  • Top 500,000 Most Popular Websites

    Average domain length = 9.8

  • Top 1,000,000 Most Popular Websites

    Average domain length = 10.1

On an informational note, the longest domain name to make it to the full Alexa Most Popular Websites list had 63 characters. In fact, there are a few with that length. But the top honor for domain lengths of that length goes to, which ranked at #87,356.

In the Top 100 Websites, the longest domain length is 17. That honor goes to adultfriendfinder. They ranked #63 in the list.

Of course, the big question is whether this is causation or correlation. Despite what you might have read in Economist Blames Twitter for Recession, we actually do understand that correlation is not causation. That piece was a satire, people!

Does having a short domain make you more likely to succeed?

Intuitively, it makes sense that people will be more willing to type in a domain that is short rather than key in a domain that is tediously long. But there are a million other factors. Domain names have to be memorable, for example. A short domain that cannot be remembered easily is much worse than a long domain that you'll never forget.

While having a short domain can be helpful, it doesn't at all guarantee popularity. There are plenty of very short domain names in the bottom 100,000 of Alexa's Top 1,000,000 Most Popular Sites.

Another factor that comes into play is money and branding. Short domain names tend to be more expensive, so the fact that an organization has a short domain is an indication that they have money to spend. If they've got money to spend, it may be that they've invested a lot of money in branding, in which case that will certainly help them to do better in the rankings. But one might argue that even with a longer name, they could rank just as well if they spent a lot on branding.

Long story short (sorry for the bad pun), it appears that having a shorter domain name is better than having a longer domain name. But there's no magic formula to doing well on the web. Innovation, hard work, passion and other attributes are probably much larger determinants on how your website will rank versus the competition.

The above article is an excerpt from

And the second website about research done by the webmaster, what domain long is it important ? ? From

Moz says,

“ The notion that domain registration length matters as an SEO factor is a myth. “

Moz makes the article because Matt Cutt says,

“ To the best of my knowledge, no search engine has ever confirmed that they use length of registration as a factor in scoring “

For more details please read the below article,

SEO Best Practice

To maximize search engine-referred traffic, it is important to keep each of the following elements in mind:

1. Domain Name Memorability

There are a number of considerations when selecting a domain name. Among them are making the name short, easy to remember, and easy to type. It is also important that the name be easy to type into a browser. This is especially true for websites that rely on word-of-mouth advertising, which forces people to type domain names they might not be familiar with into their web browser.

2. Keyword-rich domains

Ideally, webmasters should strike a balance between finding a catchy, unique, brand-friendly domain name and having a domain that contains keywords they are trying to target. The benefit of a keyword-rich domain is two-fold. First, the domain name itself is a ranking factor that the engines consider when calculating ranking order. Second, having relevant keywords in a domain name is beneficial because the domain name is the text that other Internet users will use as anchor text when linking. Since keywords in anchor text are an important ranking factor, having these keywords in a domain name can have a positive impact on ranking.

In recent years Google has made several changes that have de-prioritized sites with keyword-rich domains that aren't otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines— so tread carefully.

Google Bing

3. Hyphens

If your domain name is two words (like, you may want to separate the words with a hyphen for readability: That said, use of hyphens also correlates highly with spammy behavior—and more than one hyphen should not be used in a domain name. For this reason, it's generally better to stick to domain names containing only one or two words.

4. Top-Level Domains (TLDs)

When a webmaster registers a domain name, they will be given the option to buy additional TLDs. In order to maximize the direct traffic to a domain, it is advised that webmasters should only buy a domain if the .com version is available. Additionally, it is not recommend that SEO-conscious webmasters purchase low quality TLDs such as .biz, .info, .ws, .name, etc. as a means of increasing traffic.

5. Subdomains or Sub-folders

Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link-worthy content like blogs in subfolders rather than subdomains. (i.e. rather than The notable exceptions to this are language-specific websites. (i.e., for the English version of the website).

6. Buying & Redirecting Domains

Buying web pages for their links and redirecting them to another site has long been a practice employed by SEOs. Though this has been effective in the past, industry leaders such as Search Engine Land's Danny Sullivan have posted about buying domains. They suggest that Google largely devalues links from sites once they are expired or when ownership changes.

7. Domain Registration Length

The notion that domain registration length matters as an SEO factor is a myth. When asked about domain registration length, Google's Matt Cutts said, "To the best of my knowledge, no search engine has ever confirmed that they use length of registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling. The primary reason to renew a domain would be if it's your main domain, you plan to keep it for a while, or you'd prefer the convenience of renewing so that you don't need to stress about your domain expiring."

8. Moving Domains

If a webmaster needs to move one domain to another, there are several critical factors to consider. It's also important to set up the redirects on a page-to-page basis such that sub-folders and deep content pages are redirected to corresponding sub-folders and deep content pages on the new domain. SEOs should avoid redirecting all pages from one domain to the homepage of another domain.

The third website is a Conclusions are at the end of the article

On Domain Names, Size and Quality DOES Matter!

What kind of impact will a domain name have on the success of the website hosted there? There are basically two schools of thought around the web.

a) “The domain is not a big deal” school: those people argue that while a good domain can help on the success of a website, it is not an important factor, because people are increasingly using browser bookmarks and subscription tools like RSS feeds, removing the need for them to remember the name of the website that they want to visit.

b) “The domain is vital” school: those people argue that despite bookmarks and RSS feeds, domains still play a very important role on the success of the websites built upon them. A good domain, therefore, can be the difference between a successful site and a flop. Before proceeding with my analysis, however, I think it is important to define what a “good domain name” is. Summing it up, a good domain:

  • short
  • easy to remember
  • easy to spell
  • descriptive or brandable
  • 5.does not contain hyphens and numbers
  • 6.has a .com extension

I belong to the “domains are vital” school of thought, and I will tell you why, both with words and with numbers that I gathered on a small research.

Bear in mind that whenever I mention “domain name” throughout this article, I am also referring to the name of the website itself. In the majority of the cases those are the same after all, and for marketing purposes they should always be.

Everything Starts with the Domain

The biggest flaw on the argument of people that don’t think that domains play an important role on the success of websites lies on the assumption that web surfers will bookmark or subscribe to a given website right after visiting it.

That is not the case. Most people need to come across a website several times before making the decision to bookmark it or to subscribe to its service.

On the first visit they will come to that site via a link on another website or on a search engine. The domain name, however, will play an important role on the subsequent visits. If it is short, easy to remember and easy to spell, a visitor will not have a problem going back to that site in the future. If the domain is very long, hard to remember and hard to spell, however, there are great chances that the visitor will end up somewhere else, and will probably never return.

Now I am not talking exclusively about users that will remember your domain and type it directly in their browser URL bar after a couple of days. If your domain is long, difficult to spell or contains dashers and numbers, there is a possibility that the user will completely forget about it. After two or three days he won’t even remember that your site exists. A short and catchy domain, on the other hand, will stick on the mind of the visitor. Even if he will not be able to type that, Google is there to help him find your website again.

Another point to take into consideration is that connection between the domain name and the brand of a website. When you have dozens, if not hundreds of websites competing for the same niche, the brand factor will be determinant. If you then realize that the brand of any website is heavily anchored to its domain name, you can see how important domains become. The Domains of the Top 250 Websites in the World

I know that numbers and facts speak louder than words, so instead of extending my prose I will back up my claims with a small research that I did. Basically I gathered the top 250 most popular websites in the world (according to Alexa) and counted how many characters and words their domains had. I also checked if they had a .com or another extension (e.g., .net, .org, .info and so on). Notice that sites with a foreign extension were excluded from the list for the sake of simplicity. The results were pretty interesting.First of all, the average number of characters on the domain names was 7,15. The graph below presents the number of characters on the y-axis, and all the 250 domains on the x-axis. The red line is the average (the statistical mean).

Other interesting findings include:

  • •Over 177 out of 250 domains had 8 characters or fewer. That is more than 70% of them
  • •The average number of words was 1,58
  • •The most common domain name (statistical mode) had 7 characters and 2 words
  • •86,2% of the domains had a .com extension
  • •Only 11 out of the 250 domains (4,4%) contained a number
  • •Only 3 out of the 250 domains (1,2%) contained a dash

The Domains of the Last 250 Front Page Stories on Digg One could say that the list with the 250 most popular sites in the world could be biased due to the presence service portals like search engines, email services, social networks and upload sites. I don’t think that the bias would be significant, but in order to remove the doubts I also profiled the domains of the last 250 websites that reached the front page of Digg. Those are mostly content websites, so they should complement the initial findings. The numbers here point into the same direction. The average number of characters on those domain names was 8,47. Slightly higher than on the previous case, but still a small number. The graph below illustrates that.

The average number of words on the domains is 1,67, which is very similar to the number found on the previous case. Other interesting findings include:

  • •89,6% of the domain names had a .com extension
  • •146 out of the 250 domains (58,4%) had 8 or fewer characters
  • •only 4 out of the 250 domains (1,6%) contained a dash
  • •the most common domain (statistical mode) had again 7 characters and 2 words (e.g.

Oh But I know A Website That Is Popular And…

At this point I am pretty sure that some of you are thinking “Oh but I know a website that pretty popular and has a really long and confusing domain name.” Well, you just found an exception to the rule. It is like when you discuss smoking and health problems. Even if the statistics say that smoking will reduce your life expectancy by 20 years, there is always someone that has an uncle or a grand father that smoked his whole life and yet lived to the age of 100 years.

Your uncle or grand father represents the exception, and in no way it diminishes the validity of the statistical findings. The same applies to the statistics we showed above, even if you know a popular website with a really long and weird domain.

Conclusion: The Law of Domain Names

Based on that evidence, here is the conclusion (or the law of domain names):

“ All other things being equal (e.g., marketing budget, content quality, design, affiliation with larger websites and so on), a website with a good domain name will always outperform a competitor with a bad or average domain name “ .

Does this means that if you have a long or hard to remember domain you are doomed to fail? Not at all. But if you have a competitor on your niche that has a better domain, you will need to produce better content, offer a better service, or spend more money in promotion to compensate for that.

According to the conclusions DailyBlog Tips , they agree with what is dictated by Moz , that domain is no effect on SEO .

The articles summarized by

Length of domain registration important for SEO?

The question whether the length of domain registrations had an influence on search engine rankings or not has been around for a while. But so far none of the big search engine companies has given any firm advice on this subject.

Today, however, I stumbled upon a post on Search Engine Land saying that domain registrations probably have a small influence on rankings in search engines, but that other factors (quality of content, amount of links, etc.) have a lot more weight. This isn't surprising to me, but I still believe that the age of a domain as well as its future expiration date do affect search rankings, even if only to a small extent.

Barry Schwartz from Search Engine Roundtable quotes John Mueller, a Google employee:

A bunch of TLDs do not publish expiration dates — how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).

But another Google employee and SEO expert, Matt Cutts, gave less clear advice, as quoted from Search Engine Land:

My short answer is not to worry very much about that [the number of years a domain is registered], not very much at all.

In the same post, Search Engine Land says that when they had an interview with a Yahoo employee some time ago, that employee said that domain registration lengthsdid matter. So while most search industry insiders say that domain registrations have only a small influence on search engine optimization, none of them clearly states that they have no influence at all.

My interpretation is this: Concentrate on creating high-quality websites with unique content providing valuable information to visitors and that attract lots of incoming links. But if you ever get the chance to purchase an aged domain, go for it as it will most likely improve your chances of getting a better ranking in search engines. Also renew your domains well in advance if you already know you're going to own them for a long time, because this might have a positive effect on your search engine position as well. If nothing else, you won't have to worry about domain expirations for a couple of years anymore.

Conclusion taken by dmueller about “ Length of domain registration important for SEO? ” is so far none of the big search engine companies has given any firm advice on this subject. So according to them the long domain is still debated whether the effect on SEO ?

The article below was written by

The Benefits of Long Domain Names

When you’re planning to buy a domain name, you may wonder if the one you purchase should be long or short. There are different advantages to each. We’ll start with long domain names.

If you can’t really “sum up” what your company does in just one word, or if your brand name is a little vague, you may want to purchase a longer URL to better explain what your purpose is. Let’s say you sell children’s clothing online, and the name of your business is “Pink Boutique.” To make your purpose and store identity a little clearer, you may choose something like pink-boutiqueclothing. com instead of something shorter.

Long domain names don’t really prohibit any kind of online sharing as they might have once done: since many popular services now shorten URLs, they don’t take up room in Twitter, or lengthen your shares on Facebook or Google+, so there’s no need to worry about your domain being too long... unless, of course, it’s more than three or four words.

Longer domain names also have a better chance at being unique, especially if they combine words in a different way, so you may have better luck getting your URL of choice registered somewhere.

The article summarized by webpagefx concluded that long domain that has its own function .

Of each website from

Long domain that has its own function

Explain what is desired by the voters domain ,

Characterizes the website itself from other website website ,

Provides detailed domain if there is a similarity in the length domain name selection in need

And for a long domain problems affect or not on the SEO is still debated by other webmasters her , even Matt Cutt itself does not explain it.